Home
Market Access – HEOR

Market Access - HEOR

Market access is like a game of chess. You need a clear strategy, anticipate, and make the right moves at the right time. But unlike chess, the game of market access is about making a difference in people’s lives.

AxTalis understands that navigating healthcare systems is complex and not always straightforward as different stakeholders have different needs. By focusing on the key pillars of clinical research, health economics, market research and real-world outcomes research, AxTalis provides stakeholders with the knowledge and insight required to facilitate decision-making. As market access specialists, we work directly with patients, medical specialists, economists and the authorities to find common ground with one goal in mind – access to new technology for patients in need.

We'll guide you through the intricacies of Market Access Strategy, ensuring your healthcare solutions reach their full potential. We provide strategic insights to navigate pricing, reimbursement, and health economics, positioning your products for optimal market presence.

Market Access Strategy

Landscape assessment
SWOT analysis
Mock workshop
Early dialogue with payers & Kols
Managed entry agreements & negotiations

A detailed compilation of evidence and documentation submitted by a healthcare product manufacturer to health authorities, aiming to secure approval for insurance coverage and set pricing for their product.

Reimbursement Dossier

Dossier writing BENELUX
- Therapeutic
- Health economic

Epidemiology
Patient & treatment flow

The strategy used by companies to set the price of a product based on its potential to gain entry and succeed in specific markets, considering factors like consumer demand, competition, and regulatory environment.

Pricing

EU Pricing research
Local price submissions BENELUX

The study of how healthcare resources are allocated and used, examining the efficiency, effectiveness, value, and behavior in the production and consumption of health and healthcare.

Health economics

Health economic modeling (early modeling – full model development)
Budget impact modeling (BIM)
Technical report writing
Local adaptation BENELUX

The process of engaging with and managing relationships between an organization and its stakeholders to achieve strategic objectives and maintain operational harmony.

Stakeholder management

Market Access Advisory Boards
Delphi panels
Structured Expert Elicitation research
Management scientific stakeholders (MSL)

The procedure involves assessing the medical, social, and economic dimensions of health technologies to guide policy decisions and enhance alignment among European Union member states.

EU HTA Procedure

General HTAR readiness
- Strategic and organizational support
- Trainings on procedures
- Trainings on practical guidelines (eg use of Indirect Treatment Comparisons)
Joint Scientific Consultation (JSC)
- Development of a briefing package (incl. first PICO scoping)
- Support in preparing and executing a JSC
Joint Clinical Assessment (JCA)
- PICO scoping (based on input from key experts and payers across Europe)
- Support in dossier preparation and development

For more information or a chat contact me through sven.tops@axtalis.com

Sven Tops

Managing Partner – Market Access Director

For more information or a chat contact me through melanie.vanriemsdijk@axtalis.com

Melanie van Riemsdijk

Director Market Access Netherlands

Let’s have a chat.

We pride ourselves to have a personal relationship with our network of stakeholders, opinion leaders and clients, and we would love to get to know you as well. Feel free to reach out for a chat.